BIRCH - 2025 Platinum A' Design Award

GoodtoneBIRCH series won the Platinum Award, the highest honor in the A' Design Award in Italy, which is highly regarded in the field of global design, for its outstanding innovative performance and unique design language, which is also one of the few works awarded to the office furniture category of the award.

The A'Design Award is one of the most influential international awards in the Italian design world, covering a wide range of fields such as industrial design, architecture and home furnishings, and is dedicated to recognizing design works that excel in aesthetics, functionality, innovation and sustainability. As the largest design competition in the world, with the widest range of design fields and involving the largest number of countries and regions, A'DesignAward is also one of the most comprehensive, authoritative and influential design competitions in the world at present, and it is recognized and supported by the International Confederation of Graphic Design Associations (ICOGRADA), the European Design Association (BEDA), the International Association of Designers (IAD), and the Italian government. It is recognized and supported by ICOGRADA, BEDA, IAD and the Italian government.
The Platinum Award, as the highest honor, is only awarded to a very small number of works that really lead the industry trend and have far-reaching significance.
with far-reaching significance.

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